The We Wander Purposefully logo is the symbol for Absorbent Learning.

The compass is a callback to Eric’s time on the Pacific Crest Trail. On the trail, the ultimate goal was to make it north to Canada. Along the way, the trail meandered west, east, and even south sometimes… all with the ultimate northward goal in mind.

The west eye represents Visual Absorbent Learning.
The east ear represents Auditory Absorbent Learning.
The south hands represent Experiential Absorbent Learning.
The north lightbulb represents knowledge and insight gained via Absorbent Learning.